#CocktailCuSharm, on charter flights in spring and winter

CAMPAIGN OBJECTIVES

• Bringing to the public’s eye a destination and a country, Egypt, affected by political and administrative disturbances who is now again ready to receive its tourists
• Offering an exotic destination just three hours by plane from Bucharest, for a relaxing or an active holiday
• Discover the Egyptian history and civilization, traditions and gastronomy in North Africa and the Middle East and the coral reef listed as the second largest in the world

CONCEPT

#CocktailCuSharm is the definition of the seven-day holiday on charter flights in Sharm el Sheikh, offered by Cocktail Holidays during spring and winter

IMPLEMENTATION

• For two years, during spring, about 20 Romanian journalists and influencers tested the Sharm el Sheikh tourism product
• They lived in five-star all-inclusive hotels, dived in the Red Sea, rode the ATVs in the Egyptian desert, visited the famous mosques or the huge dessert clubs
• 25 features on TV channels, newspapers, magazines and YouTube
• TV stations: approx. 6 Million people audience
• Online and print newspapers and magazines: approx. 7.6Million readers