hicco store opening in Mall Vitan

CAMPAIGN OBJECTIVES

• Promotion of the baby products shop relocated from a street shop, in Bucharest Mall Vitan. This movement is the second one after the relocation of Timisoara’s store in one of the main malls of the city
• The brand becomes much more accessible to those who are used to shopping almost exclusively in shopping centers
• Launch of the autumn/winter 2018 collection for children up to three years old

CONCEPT

From street stores to mall stores. Chicco is closer to customers by relocating stores in malls, as company’s new business strategy

IMPLEMENTATION

Organizing an informal meeting of retail and business journalists with company officials to announce the new business strategy

Opening party for Romanian influencers with children. And the children attended

The event was present in the business media and in social media, following the appearance of 22 press articles and Instagram and Facebook posts of influencers with children, about the location of a new Chicco store in Bucharest