Antalya, more than all inclusive

CAMPAIGN OBJECTIVES

• Antalya is the destination for relaxing holidays at a perfect all-inclusive resort. The most loved destinations by the Romanians
• But Antalya is also a destination for active holidays
• Adrenaline outside luxury resorts is given by a cable car ride on a mountain peak, rafting on an involute river, hills buggy crossing or simly having your launch on the water terraces

CONCEPT

Feeling Antalya, an all-inclusive & adrenaline paradise, offered by Paralela 45 on charter flights to Antalya and Alanya, from Bucharest, Timisoara, Cluj-Napoca, Targu Mures, Iasi every week

IMPLEMENTATION

17 Romanian influencers and one tv crew have tested for a week the Turkish all- inclusive and have discovered the area’s attractions through activities full of adrenaline

19 features on TV channels, newspapers, magazines and YouTube channel

2,1 million people reached on TV channels

4,2 million people reached on online, print newspapers and magazines