Jordan destination campaign: first charter ever from Romania

CAMPAIGN OBJECTIVES

• Prestige Tours is opening its first charter to Jordan from Romania.
• A new destination for active holidays or for the Red Sea beach and sun bath is now available for Romanians.
• Getting to know the local history, culture, gastronomy and hospitality
• Visit of one of the New Seven Wonders of the Modern World: the ancient city of Petra in the Jordan’s desert

CONCEPT

#PreSStige 2018 for the Jordan Tourism Board. Destination campaign based on social media buzz, using influencer marketing, and generating reliable articles in top media

IMPLEMENTATION

When there is something to be showed, bring the media on! Let’s press trip in Jordan

• 4 days to discover Jordan and her beauty: Petra Archaeological Park, Wadi Rum, Aqaba, Dead Sea, Bethany-Jordan River, Ayla
• 23 journalists and influencers involved in the campaign
• Many interviews and more than 35 articles published in top media
• 890 posts, 109.000 likes, 1.930 comments, 115 shares on social media
• Total audience: 23.5 million people