CAMPAIGN OBJECTIVES

• Strengthen brand awareness of Austrian Airlines in the Romanian market as the ideal incoming airline to Vienna
• Create desire to visit Vienna
• Amplify the communication channels to engage and interact with customers in the foreign market (at the moment only local online performance campaigns)
• Widely promoted in the online environment

CONCEPT

Traditional Viennese pop up café in cooperation with Beans&Dots. Integrated campaign to communicate the pop up café

IMPLEMENTATION

How about waking up one morning with the flight attendant at your door serving you hot coffee, right from Vienna? Austrian Airlines takes care of this!

• 100 journalists and influencers involved in the activation
• 2 promoters dressed as flight attendant
• 5 days of bringing coffee to the front door
• 300 coffees served in the morning with compliments from Austrian Airlines