CAMPAIGN OBJECTIVES

• Climbing walls in a gym, individually or with the help of an instructor, is an trendy and exciting activity that puts all muscles in motion. So, why not bouldering?
• Highlighting the sports activities you can do in the the biggest plyground in Romania that you can enter with the 7card subscription
• Enabling the 7card subscribers who rarely or never use the subscription

CONCEPT

Do you bouldering? Let’s have some fun after work in a 7card network, which offers you a multitude of relaxing and exciting activities in sport clubs and not only

IMPLEMENTATION

More than 50 journalists and sport enthusiasts tested bouldering in the morning, before work, and in the evening after work, in a sport club part of 7card network. They created buzz in social media or wrote press articles, showing how cool it is to get to the top of the wall using only your own forces. Sport is fun and they showed that!

Furthermore, how the employees of corporations do sport before getting to work became the subject of several live broadcasts at TVR 1’s morning show.